Friday, September 27, 2013

My Blog is Migrating to Facebook!

I leave many traces online: Blog, Facebook, Facebook Page, Facebook Group,, Twitter, Weibo, etc.  It's all over the place, and they only represent a part of me.  To really get into the life of Andrew Wong, I am now consolidating all my "touch points", where I wear different hats, into just one single interface - Facebook.

I promote Work/Life balance, and hence my life should consist of Work and Life.  And I can't think of any platform nowadays that can represent that best other than Facebook.  You have two options: Follow me, which you see my public posts consist of mostly work related stuff; and Friend me, which you get to know me better including my personal life.

Here's my Facebook -

Let's connect and share.

Tuesday, January 24, 2012

Explore your world with Google Maps

Bringing navigation to the next level with Google MapsGL. Here's a short intro to the new feature:

MapsGL uses new technology called WebGL (Web-based Graphics Library) to enhance the Google Maps experience. WebGL brings 3D graphics to your browser without the need to install additional software. This allows us to provide seamless transitions between various levels of imagery and different map views.

Some of the MapsGL improvements include:

- 3D buildings in Map view mode and 45° aerial imagery
- Smooth transitions between zoom levels and seamless 45° aerial view rotations
- 'Swoop' quickly from the map view to Street View imagery
With MapsGL, you'll be able to experience all of this in your browser without a plug-in.

Saturday, January 14, 2012

It's finally happening! - Samsung's Smart Window

"Soon, we shall be living in the world of Minority Report, and this "Smart Window" technology Samsung has at CES 2012 is going to help us get there."

I always have this vision that one day we will be living in the world of Minority Report, and I know we're really getting there. Last year I've seen the concept video by Corning, and today Samsung brought that to live at CES 2012! Just think about all the cool things you can do with these technologies.

Thursday, January 12, 2012

StarExpress Online is Live!

StarExpress is Starcom MediaVest Group HK's monthly newsletter and it's now live Online!

Friday, August 26, 2011

Ad Age: The 10 Best Ads to Come out of Steve Jobs' Reign at Apple

Taken from Ad Age's Post after the announcement of Steven Jobs' resignation as CEO at Apple, Ad Age and Creativity picked their top spots.



"Mac vs. PC"






"Meet iPad"

"Meet Her"

and as a bonus they threw in the 11th ad:
"Think Different"

Salute to Steve and his Apple!

Tuesday, August 23, 2011

Hong Kong's 1st 3D Projection Mapping

You might still remember I've posted some very cool 3D projection mapping executions on my blog some time ago, and I've always envision this to happen in Hong Kong one day. Last Friday, I happened to be part of this history! Starcom brought the first 3D projection mapping in Hong Kong for Samsung!

With over 3 months of planning, the whole team really brought what we've been dreaming about to live. The night we saw the crowd gathered up around Hang Lung Centre, mobile phones held up taking pictures/videos, spectators all excited and talking, we knew this was a successful campaign already even before we got to see the actual execution.

The projection show turned out great, despite of the strong lighting around the vicinity. I know the venue was not ideal, but it's almost the best place you can find in Hong Kong with the natural crowd you get.

To draw more attention and traffic to the show, we have implemented a truly 360 degree integrated media plan, which included both offline and online media.

Viral videos were also introduced aiming at generating curiosity around what was set to happen.

I'm thrilled to be part of this!

Thursday, August 18, 2011

Mobile Advertising Research Report by MediaMind

Everyone is talking about mobile advertising, but few really know how to do it right. So what really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.

These insights include:
  • Which operating systems deliver the highest click through rate?
  • Who clicks more: iPhone techies or BlackBerry executives?
  • Is advertising in the evening better than at noon?
Download the full research at:

Monday, August 15, 2011

Google to buy Motorola Mobility for $12.5 billion

Hello Google

Google announced today that they are to buy Motorola Mobility for $12.5 billion, its biggest deal to date. A really interesting move.

People at Google, or more at Motorola, might be pumped up by this deal. But let's be real, could this be overrated?

First, the deal creates major channel conflict - Google is now competing with its partners such as Samsung and HTC, two of the leading Android-based smartphone makers. What will happen when once a partner now turning to be your competitor? Although Samsung has BADA system, but it's really far too late to switch to another platform.

Second, Android OS is very fragmented, as oppose to Apple's integrated hardware-software solution. It has many combination of different versions, and many different customizations by different hardware providers. So this move could mean Google's is following Apple's footstep or they're throwing away their only differentiation to Apple.

Third, would Microsoft be calling up HTC or Nokia now? Or they're smiling to see themselves as the only independent software for smartphone makers, just like their PC-OS model?

Forth, Google is eating up an elephant - a company with 19,000 employees! Its business is different, its process is different, its objective is different, its culture is different. Can Google manage that?

I'm not trying to be pessimistic about this deal, it just happens to be raising more questions and challenges than answers. But, we've seen Google pulled off a lot of challenges, this might just be another great bold move taken by the Internet giant now making its move to the new mobile world.

Friday, August 12, 2011

Starcom MediaVest Hong Kong sweeps Microsoft Digital Zenses quiz

"We are thrilled in winning the Digital Zenses Championship in both individual and agency categories. Not only it demonstrated SMG as one of the most digital savvy agencies, It also showed our great team spirit in Winning as One."

SINGAPORE - Starcom MediaVest Hong Kong media executive Steven Chan has won the title of Digital Zenses Master of the Year, while the agency topped the teams' list to be named Digital Zenses Agency of the Year.

The Digital Zenses (DZ) Championship was launched by Microsoft Advertising on 9 June to help industry players assess their knowledge in the rapidly evolving digital marketing industry. The contest consisted of 23 questions and pit almost a thousand marketers over 250 agencies across Asia against each other. Speed, numeric instinct, skills, and overall knowledge of digital marketing all played a part in winning the contest.

With the highest accumulative score of 68,100, StarCom MediaVest Hong Kong was awarded the top prize - a trip for one agency representative to the Spikes Asia Advertising Festival in Singapore, hosted by Microsoft Advertising. The Digital Zenses Master of the Year, Steven Chan, who also won a trip to Spikes in Singapore, achieved 22,800 points, completing 23 questions with full marks in the fastest time.

"The DZ Championship gave us the opportunity to test ourselves against the very best minds in the digital marketing community. Thanks to our teamwork, I feel extremely honoured to find the SMG Hong Kong team on the top of the leaderboard," said Chan.

The fight for DZ Master was tight, with the second and third placed individuals only 50 and 100 points behind Chan. Mahima Kaur (22,750) and Rehanah Begum (22,700) from Flow in Singapore
received the silver and bronze medals, along with prize packs from Xbox.

Kenneth Andrew, marketing director, of Microsoft Advertising, Asia said, "The results were excellent. In eight weeks, we saw almost a thousand industry professionals participate in this highly competitive championship. The high scores achieved reflect that the overall knowledge of digital marketers is growing alongside the region’s rapid industry growth.”

The DZ Championship follows the launch of Microsoft Advertising’s Digital Quotient (DQ) test in 2010. This round's strong results indicates a region-wide improvement from the previous challenge.

Monday, August 8, 2011

Mobile Devices for iGen

Last week my son demonstrated something which I thought was amazing for a 16 months old. Jake was just given the permission to play with the iPad, the device he's been eyeing on for a long long time. He knew exactly where the Home button was, turned on the iPad, slid to unlock screen, swiped to the 3rd page, and tabbed on 'Toy Story' app! Few days later he maneuvered to YouTube and played one of his favourite 'Wheel on the Bus' video!

WOW! (if you search 'baby using iphone' on YouTube, there're actually plenty of examples :)

We've come to accept that millennials adopt technology at a faster rate than other generations. What we don't often talk about is how that's going to shape the generation coming up after the millennials - the iGen. Technology isn't going to skip this generation, it's being handed down right from mother to child.

The chart above is data from an annual survey from Parenting Group, the publisher of Parenting, Babytalk and, and the BlogHer network, and was provided exclusively to AdAgeStat. Across the board, younger moms are passing technology along to their kids at an early age. This is particularly significant for younger moms who are more likely to have more advanced devices themselves.

The study also found that nearly three-quarters of moms with internet access can't go a day without it. One in four report letting their kids use a mobile phone by age 2. Interestingly AdAgeStat wondered when the ability to hit the Home button, swipe to unlock and find an app would become a recognized developmental milestone - maybe somewhere between walking and multi-word sentences. That's exactly the stage Jake is at!

In a survey conducted by TNS in Hong Kong recently, over half of the consumers surveyed are likely to purchase a tablet in 2011 - nearly six times the global average - and 17% already owns one. Hong Kong is in the forefront of tablet sales, compared to other markets globally where only 3% own a tablet with only 15% expressing the intention of purchasing one in 2011. In a human observation study conducted by myself in Hong Kong recently, Tablets such as iPads and Smartphones such as iPhones are the major baby/toddler comforters used in public, especially during meal times!

Imagine now the iGen, who have had an iPhone in hand and computer on their laps since they were old enough to sit up - and have never had to wait for a picture to develop. Technology is a fundamental and digital is native to them.