Tuesday, September 11, 2007

TVB/Towngas Sweet Spot - Motif Cool Creative

“The DART Motif Sweet Spot™ feature allowed TVB to provide enhanced exposure to its product placement advertisers. Sponsored shows would also be archived on the website, allowing advertisers to expand coverage beyond the show’s run. Audiences can now interact with the video and can get the most information out of the product placement they are interested in.” – Miko Ho, Sales Manager, TVB.COM