Thursday, July 23, 2009

Google Singapore Business Stimulus Package is Launched!

Google is giving all Singapore businesses the chance to get S$100 in free advertising with Google AdWords. In these challenging times, advertising on Google is a cost-effective and measurable way to reach potential customers at the exact moment when they're searching on Google for your products or services.

For more information, check out http://www.google.com.sg/stimulus

Wednesday, July 22, 2009

DoubleClick Studio Tutorial Video



Tutorial Video on Creating and Producing a Video Ad

DoubleClick Studio is Ready to Rock n' Roll in APAC!

Ever since DoubleClick Studio was launched in the US late last year, there've been a lot of interests and questions around this new powerful tool which aims to streamline rich media creative production and workflow. It's now ready to roll out in APAC. Studio brings more efficiency and control to the rich media production process. It does this by:
  • Catering to novice ad builders through smaller, more versatile, Flash components
  • Supporting advanced Flash developers with powerful AS2 and AS3 APIs
  • Empowering producers with a web-based interface for managing their entire rich media workflow
Key Benefits for Creative Agencies
  • Produce traffic-ready ads quickly
  • Stay organized with a single place to manage rich media ads
  • Output high-quality, innovative ad units using drag-and-drop Flash components and/or powerful APIs for advanced users
Read the overview for creative agencies.

Key Benefits for Media Agencies
  • Save trafficking time by having new and updated creatives pushed directly to DART
  • Save time creating preview links by allowing creative agencies to do this on their own
  • Get tighter control and insight into custom metrics through an enhanced creative preview system
Read the overview for media agencies.

Key Benefits for Publishers
  • Save trafficking time by having new and updated creatives pushed directly to DART for Publishers (DFP)
  • Please clients with a workflow that gets preview links into client's hands faster
  • Use an enhanced creative preview system that can showcase how creatives will look on your site
  • Access powerful and intuitive Flash components and APIs for building custom creatives
Getting Started

To learn more about or request access to DoubleClick Studio, visit studio.doubleclick.com.

Tuesday, July 14, 2009

DoubleClick Rich Media acceptance on Yahoo!7 AU HOMEPAGE

DoubleClick and Eyeblaster have just been approved to run rich media ads on Yahoo!7 AU Homepage! Here's the matrix that lists the acceptance on Hompage and across network:

This is really great news as it's believed to be the first Yahoo! Homepage acceptance in the world. This marks a milestone for advertiser/agency driven rich media usabilities since Yahoo! has a strong presence in APAC markets. It truly brings value to the advertisers and agencies with single platform management and reporting.