SINGAPORE - Starcom MediaVest Hong Kong media executive Steven Chan has won the title of Digital Zenses Master of the Year, while the agency topped the teams' list to be named Digital Zenses Agency of the Year.
The Digital Zenses (DZ) Championship was launched by Microsoft Advertising on 9 June to help industry players assess their knowledge in the rapidly evolving digital marketing industry. The contest consisted of 23 questions and pit almost a thousand marketers over 250 agencies across Asia against each other. Speed, numeric instinct, skills, and overall knowledge of digital marketing all played a part in winning the contest.
With the highest accumulative score of 68,100, StarCom MediaVest Hong Kong was awarded the top prize - a trip for one agency representative to the Spikes Asia Advertising Festival in Singapore, hosted by Microsoft Advertising. The Digital Zenses Master of the Year, Steven Chan, who also won a trip to Spikes in Singapore, achieved 22,800 points, completing 23 questions with full marks in the fastest time.
"The DZ Championship gave us the opportunity to test ourselves against the very best minds in the digital marketing community. Thanks to our teamwork, I feel extremely honoured to find the SMG Hong Kong team on the top of the leaderboard," said Chan.
The fight for DZ Master was tight, with the second and third placed individuals only 50 and 100 points behind Chan. Mahima Kaur (22,750) and Rehanah Begum (22,700) from Flow in Singapore
received the silver and bronze medals, along with prize packs from Xbox.
Kenneth Andrew, marketing director, of Microsoft Advertising, Asia said, "The results were excellent. In eight weeks, we saw almost a thousand industry professionals participate in this highly competitive championship. The high scores achieved reflect that the overall knowledge of digital marketers is growing alongside the region’s rapid industry growth.”
The DZ Championship follows the launch of Microsoft Advertising’s Digital Quotient (DQ) test in 2010. This round's strong results indicates a region-wide improvement from the previous challenge.