Sunday, February 27, 2011

Tuesday, February 22, 2011

Facebook Places Launches in Hong Kong and Singapore

ClickZ posted an article last week and I was featured in it talking about how Facebook Places will become a popular digital touchpoint for marketers. Here's the excerpt of my mention:

"Whether marketers will embrace Facebook Places or not will depend on user behavior and scalability, Andrew Wong, digital director at Starcom Mediavest Hong Kong said. Checking in to locations on social platforms is still not common among consumers here, but because of the mass reach on Facebook, it will allow more people to access location-based tools and technology that will facilitate adoption and scale faster than existing location-based services, he explained."

Full article click here.

Saturday, February 19, 2011