Thursday, June 30, 2011
Wednesday, June 29, 2011
|Type of Entry:||Use of Media|
|Category:||Best Use of Outdoor|
|Title:||HOMEPLUS SUBWAY VIRTUAL STORE|
|Entrant Company:||CHEIL WORLDWIDE Seoul, KOREA|
|Advertising Agency:||CHEIL WORLDWIDE Seoul, KOREA|
|Type of Entry:||Product & Service|
|Category:||Clothing, Footwear & Accessories|
|Title:||WRITE THE FUTURE|
|Entrant Company:||WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS|
|Advertising Agency:||WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS|
|Type of Entry:||Websites & Microsites|
|Category:||Publications & Media|
|Title:||THE WILDERNESS DOWNTOWN|
|Entrant Company:||GOOGLE CREATIVE LAB New York, USA|
|Advertising/Web Design Agency:||CHRIS MILK SANTA MONICA, USA|
|Prize:||Integrated Grand Prix|
|Type of Entry:||Titanium and Integrated|
|Title:||DECODE JAY-Z WITH BING|
|Product/Service:||DECODE JAY-Z WITH BING|
|Entrant Company:||DROGA5 New York, USA|
|Advertising Agency:||DROGA5 New York, USA|
Sunday, June 26, 2011
Honestly, how can anyone dislike this? This is EPIC!
Aside from the great collaboration, this is a new level of User Generated Content (UGC). These kind of collaborations isn't new. From simple music collaboration like the YouTube Symphony Orchestra project that ran for 2 years already
to a more quirky project like In B flat project
they're telling us we're in the age of User Generated Content and we're becoming publishers/producers. Media and brands are leveraging the power of UGC and aim to hit big with a much closer user collaborations. Results can be extraordinary and surprising. Here's by far what I think the most extraordinary UGC collaboration project on/via YouTube - the Life in a Day Project:
Saturday, June 25, 2011
Aside from the funny and brilliant dance moves which resembles 'words' in the lyrics of the song, it caught me thinking - isn't this the basic form of communication, which is to get across ideas and emotions in any recognizable means between two individuals?
This is what we call COMMUNICATION.
Often we are too tied up with producing communication with fancy wordings and visuals, but forgetting the essence of communication, which is the understanding from the receivers. Below a fantastic video, which I've shared before, just to show what I mean by 'meaning' vs 'understanding' from different visuals and words.
Of course communication is to get our messages out, but bear in mind receiving the true essence and meaning of your message is equally important.
Tuesday, June 21, 2011
Monday, June 13, 2011
HONG KONG - Hotels.com, a leading provider of hotel accommodation worldwide, has appointed Starcom Hong Kong as AOR to handle its online media business across Greater China and the Southeast Asia region.
The agency says it was awarded the account based on its strong capability of delivering effective performance-based online strategies, and a solid understanding of what Hotels.com needed in its online advertising mix. It says it will bring "a fresh and effective approach" that will help Hotels.com excel in markets such as China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand.
“Starcom’s solid experience in the digital advertising space made them a natural choice as our digital advertising partner,” Abhiram Chowdhry, marketing director of Hotels.com Asia-Pacific said. “They understand the Hotels.com business and the online travel audience in Asia, and we look forward to working together to deliver quality solutions for visitors to our site.”
Starcom Hong Kong’s first digital campaign for the brand will be rolled out this month. Andrew Wong, the agency's digital director added that Hotels.com was a dynamic brand with "an amazing DNA".
"Our ability to simplify human understanding to deliver meaningful brand experience for them in real time, will help Hotels.com in maintaining their pole position in the online travel category," he said.
Friday, June 10, 2011
"For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!"
Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH