Thursday, June 30, 2011

Cannes Lions 2011: Lessons Learned

The future will be social, digital, and out of control—but there will be rosé


Very fruitful insights from leaders of the ad industry, and how we're maneuvering into the new digital age.

Wednesday, June 29, 2011

Cannes Lions 2011 Winners

Media Lions



Type of Entry:Use of Media
Category:Best Use of Outdoor
Title:HOMEPLUS SUBWAY VIRTUAL STORE
Advertiser/Client:TESCO
Product/Service:RETAIL
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency:CHEIL WORLDWIDE Seoul, KOREA


Film Lions



Type of Entry:Product & Service
Category:Clothing, Footwear & Accessories
Title:WRITE THE FUTURE
Advertiser/Client:NIKE
Product/Service:NIKE FOOTBALL
Entrant Company:WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency:WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS

Cyber Lions



Type of Entry:Websites & Microsites
Category:Publications & Media
Title:THE WILDERNESS DOWNTOWN
Advertiser/Client:GOOGLE
Product/Service:ARCADE FIRE
Entrant Company:GOOGLE CREATIVE LAB New York, USA
Advertising/Web Design Agency:CHRIS MILK SANTA MONICA, USA

Titanium and Integrated Lions



Prize:Integrated Grand Prix
Type of Entry:Titanium and Integrated
Title:DECODE JAY-Z WITH BING
Advertiser/Client:BING/JAY-Z
Product/Service:DECODE JAY-Z WITH BING
Entrant Company:DROGA5 New York, USA
Advertising Agency:DROGA5 New York, USA

Sunday, June 26, 2011

User Generated Content via YouTube Collaboration

Watch this first! Then we'll talk.



Honestly, how can anyone dislike this? This is EPIC!

Aside from the great collaboration, this is a new level of User Generated Content (UGC). These kind of collaborations isn't new. From simple music collaboration like the YouTube Symphony Orchestra project that ran for 2 years already


to a more quirky project like In B flat project


they're telling us we're in the age of User Generated Content and we're becoming publishers/producers. Media and brands are leveraging the power of UGC and aim to hit big with a much closer user collaborations. Results can be extraordinary and surprising. Here's by far what I think the most extraordinary UGC collaboration project on/via YouTube - the Life in a Day Project:

Saturday, June 25, 2011

From 'Hit Me Baby One More Time' to Understanding Communications

Two days ago someone shared this on Facebook and it had me laughing my head off.



Aside from the funny and brilliant dance moves which resembles 'words' in the lyrics of the song, it caught me thinking - isn't this the basic form of communication, which is to get across ideas and emotions in any recognizable means between two individuals?

This is what we call COMMUNICATION.

Often we are too tied up with producing communication with fancy wordings and visuals, but forgetting the essence of communication, which is the understanding from the receivers. Below a fantastic video, which I've shared before, just to show what I mean by 'meaning' vs 'understanding' from different visuals and words.



Of course communication is to get our messages out, but bear in mind receiving the true essence and meaning of your message is equally important.

Tuesday, June 21, 2011

The New Word of Mouth

Yesterday AdAge Digital had an article on "Facebook Launches First Agency-Designed Ad Unit With Allstate, Hallmark" - Unit Designed to Be a Conversation-Starting Question.

Yes, that's the new form of Word of Mouth on a Social Network.

Allstate's campaign will ask Facebook users, "What's your mayhem?" in a new ad unit on the social network called "comments" that goes live today.


This marks a new way how brands communicate with their target audience. It's no longer getting their messages to be heard, it's participating in the conversations among their target audience, and igniting them to talk about your brand and share among their network of friends.











Monday, June 13, 2011

Starcom signs up Hotels.com in Greater China, SE Asia

(Extracted from Campaign Asia-Pacific)

HONG KONG - Hotels.com, a leading provider of hotel accommodation worldwide, has appointed Starcom Hong Kong as AOR to handle its online media business across Greater China and the Southeast Asia region.

Starcom HK wins Hotel.com's media AOR

The agency says it was awarded the account based on its strong capability of delivering effective performance-based online strategies, and a solid understanding of what Hotels.com needed in its online advertising mix. It says it will bring "a fresh and effective approach" that will help Hotels.com excel in markets such as China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand.

“Starcom’s solid experience in the digital advertising space made them a natural choice as our digital advertising partner,” Abhiram Chowdhry, marketing director of Hotels.com Asia-Pacific said. “They understand the Hotels.com business and the online travel audience in Asia, and we look forward to working together to deliver quality solutions for visitors to our site.”

Starcom Hong Kong’s first digital campaign for the brand will be rolled out this month. Andrew Wong, the agency's digital director added that Hotels.com was a dynamic brand with "an amazing DNA".

"Our ability to simplify human understanding to deliver meaningful brand experience for them in real time, will help Hotels.com in maintaining their pole position in the online travel category," he said.


Friday, June 10, 2011

Angry Birds Goes Live

Almost every one loves and has played Angry Birds. It becomes a cult smartphone game, and it evolves into a money-making franchise. iPhone accessories was created with Angry Birds characters, and toys were developed as well. Latest news is that Mattel has developed a board game for Angry Birds. Not sure how that played out, but, T-mobile in Europe had brought Angry Birds to life!

"For the first time ever, watch how people use a simple smartphone to play a life-size version of the cult Angry Birds game. Complete with real shooting birds and exploding pigs!"


This is simply brilliant in leveraging the popularity of the game and created such buzz around it. This showcased how we can transcend media with same concept and it's not necessary in single direction from Offline media to Digital. Ideas sprung from Digital can be activated in real life to create a holistic experience. Yes human experience, that's what I've been always talking about.

If this activation is in HK, I'm sure it will create extraordinary experiences for Angry Birds fans!


Advertising Agency: Saatchi & Saatchi, International
International Creative Director: Jason Romeyko
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Planner: Jason Lonsdale
Account Handler: James Griffiths, Charlotte Cook
Producer: Kate O’mulloy, Jennifer Kennedy
Production Company: Rokkit
Director: Legs – Greg Brunkalla
Production Company Producer: Andrew Levene
Editor: Dominic Cheung
Post-Production Company: Rushes
Audio Post-Production Company: 750MPH

Wednesday, June 8, 2011

Everything in the Cloud

Cloud. That's a whole new word in describing what's gonna change the way we use 'computer'. The reason why I bracketed 'computer' is because we won't be using 'computers' as terminal devices any more. 'Computers' will only be used for networks, and that's where all our services, applications, and data will be stored.

As Internet access becoming faster and faster, how we access data would shift. Google was one of the first to popularize the use of cloud services using Google Docs. Users don't need to install any software applications on their home computers, and all the applications are accessible via web. Salesforce.com was also another pioneer in cloud services for B2B CRM, and recently offering cloud computing for businesses as well. Its tag line: "No hardware. No software. No headaches." really pinpointed the essence of Cloud Computing.

Two days ago Apple announced iCloud. It aims to store Apple users' content, in particular Music, to the cloud. Most people watches and shares video online via YouTube. Apple is going to change the music industry, once again, with listening and sharing music online via iCloud.

iCloud is not new technology. In Hong Kong we've already got Moov, which provides online streaming music to subscribers. However when it comes to activating and scaling such services, you need a massive user base. Apple has a massive base of iPod/iPhone/iPad users around the world, on top of those who are currently purchasing via iTunes. Activating iCloud would be a piece of cake for them.

With more and more cloud computing and services coming, you no longer need a 'computer'. All you need is a terminal/device with high-speed Internet access and fast processing speed, you can communicate, get work done, and get entertained any where you go. That day is coming, or I should rephrase, that day has already arrived :)