Friday, August 26, 2011
"Mac vs. PC"
and as a bonus they threw in the 11th ad:
Salute to Steve and his Apple!
Tuesday, August 23, 2011
Thursday, August 18, 2011
Everyone is talking about mobile advertising, but few really know how to do it right. So what really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns.
These insights include:
- Which operating systems deliver the highest click through rate?
- Who clicks more: iPhone techies or BlackBerry executives?
- Is advertising in the evening better than at noon?
Monday, August 15, 2011
Friday, August 12, 2011
SINGAPORE - Starcom MediaVest Hong Kong media executive Steven Chan has won the title of Digital Zenses Master of the Year, while the agency topped the teams' list to be named Digital Zenses Agency of the Year.
The Digital Zenses (DZ) Championship was launched by Microsoft Advertising on 9 June to help industry players assess their knowledge in the rapidly evolving digital marketing industry. The contest consisted of 23 questions and pit almost a thousand marketers over 250 agencies across Asia against each other. Speed, numeric instinct, skills, and overall knowledge of digital marketing all played a part in winning the contest.
With the highest accumulative score of 68,100, StarCom MediaVest Hong Kong was awarded the top prize - a trip for one agency representative to the Spikes Asia Advertising Festival in Singapore, hosted by Microsoft Advertising. The Digital Zenses Master of the Year, Steven Chan, who also won a trip to Spikes in Singapore, achieved 22,800 points, completing 23 questions with full marks in the fastest time.
"The DZ Championship gave us the opportunity to test ourselves against the very best minds in the digital marketing community. Thanks to our teamwork, I feel extremely honoured to find the SMG Hong Kong team on the top of the leaderboard," said Chan.
The fight for DZ Master was tight, with the second and third placed individuals only 50 and 100 points behind Chan. Mahima Kaur (22,750) and Rehanah Begum (22,700) from Flow in Singapore
received the silver and bronze medals, along with prize packs from Xbox.
Kenneth Andrew, marketing director, of Microsoft Advertising, Asia said, "The results were excellent. In eight weeks, we saw almost a thousand industry professionals participate in this highly competitive championship. The high scores achieved reflect that the overall knowledge of digital marketers is growing alongside the region’s rapid industry growth.”
The DZ Championship follows the launch of Microsoft Advertising’s Digital Quotient (DQ) test in 2010. This round's strong results indicates a region-wide improvement from the previous challenge.
Monday, August 8, 2011
WOW! (if you search 'baby using iphone' on YouTube, there're actually plenty of examples :)
We've come to accept that millennials adopt technology at a faster rate than other generations. What we don't often talk about is how that's going to shape the generation coming up after the millennials - the iGen. Technology isn't going to skip this generation, it's being handed down right from mother to child.